CELIA Logo design
Celia is a women’s wear brand located digitally via various channels “FB, IG,..etc”. Celia is a neutral girl character that communicates with both mothers and their daughters. We tried to use these thoughts to figure out the art direction to bring out a logo consistent with business goals and target audience. We chose line art direction to ensure the character came out as neutral as possible to meet the business goals and target audience. We also create a custom typeface that is consistent with the direction. The typeface in this business is very useful in many medians, and having a custom unique one is a huge strong point.
