Client: Flocks Chat booking service | Service: Brand Identity Design | Location: UAE | Date: 2023
Flocks is a human real time booking service through chatting.
Personalizing the booking experience, ensuring users feel heard and valued in every interaction.
The brand mission
is to simplify and personalize the booking process through real-time human interaction, enabling efficient and tailored services for all users. and ensuring every user interaction is straightforward, personalized, and satisfying.
The brand vision
is to become the leading platform in real-time human-assisted bookings.
Flocks envisions a future where booking any service is as easy as chatting with a friend, thereby setting a new standard for accessibility and user engagement in the service industry.
The design concept is based on three main axes.
The first axis is the connection between flocks and their clients through chat.
The second axis is the powerful meaning of the word itself.
Finally, the third axis is the sky as a symbol of traveling.
These three axes have inspired a unique mark and a variant color palette that can be used to create a visually appealing design.
Brand Challenge
• Balancing Automation and Personalization: The main challenges are integrating technology without losing the personal touch that distinguishes its service.
• User Trust: Building and maintaining trust with users, especially in handling their data securely and maintaining privacy during real-time interactions.
Brand Approach
• User-Centric Design: Focusing on user experience by ensuring the chat interface is intuitive, friendly, and responsive.
• Emphasis on Human Interaction: Unlike automated systems.
• Continuous Improvement: Regularly updating the chat protocol and user interface based on feedback and emerging user needs.
